We are born with innate sensitivities to the mood evoking powers of music. 

We have witnessed amazing transformation of human feelings and moods in our daily activities. Music can energize, relax, inspire, and release pent up emotions.

Manifested over and over in various stories of different cultures, music embodies archetypal themes, motifs and symbols of our innate and fundamental tendencies in the collective unconscious. These themes, motifs and symbols are embedded in the music and they find its expressions in music. These archetypal themes and motifs stored in the collective unconscious are common only to humans. (Carl Jung) Thus, the enduring power of music in all genres, folk, classical, religious, modern, hip hop, reggae etc. We humans in our collective unconscious, have the innate and prime existential connection to music.